Market Perspectives Blog Post

When deciding how to list your rental property, the choice between using an online platform like Zillow and hiring a real estate agent involves several considerations, including cost, expertise, and the degree of personal involvement.

1. Cost Implications: While Zillow offers a cost-effective way to reach potential tenants, real estate agents charge approximately 100% of one month’s rent. This fee encompasses their comprehensive service, which may justify the expense depending on your needs.

2. Expertise and Local Insights: Real estate agents excel in providing local market knowledge, which is critical for setting competitive rent prices and understanding tenant demographics. Their expertise often leads to better-suited tenant placements compared to what you might achieve through online listings alone.

3. Services Provided: Agents handle everything from tenant screening and background checks to crafting and negotiating leases. Their experience ensures that all aspects of the rental agreement comply with local laws, providing peace of mind and saving you potential legal headaches.

4. Networking Advantages: Agents can tap into extensive networks to find qualified tenants quickly, reaching beyond those actively searching online. This can be particularly advantageous in competitive rental markets.

5. Time Savings: Employing an agent means they manage the rental process from start to finish, significantly reducing the time and effort you need to invest. For many landlords, this is a crucial factor, especially if they manage multiple properties or have limited time.

6. Financial and Property Considerations: The value of your rental and your financial situation are also key factors. If your property is in a high-turnover area with standard rents, managing listings on Zillow might suffice. However, if your property is unique, priced over $3000 per month, or in an area with significant rent deviations, the expertise of an agent becomes more crucial.

Ultimately, the choice between Zillow and a real estate agent depends on your specific situation and the unique aspects of your property. If you prefer direct control and have the time to manage your property’s listing and tenant interactions, Zillow could be the way to go. However, if you value expert guidance, efficiency, and less direct involvement in the rental process, a real estate agent might be the better choice.

When considering your real estate partnership, reflect on the long-term value of a relationship that not only aids in making a significant investment decision but also enhances the investment over your home’s lifecycle.Reach out to begin your journey in the challenging Austin real estate market. Don’t navigate it alone—Let’s Talk.

We don’t just buy and sell homes. We build community by helping clients find their place in the world.

Timothy Powles and Adam Stanley work together on the Adam Timothy Group at Compass RA and manage AT Real Estate Group LLC, a rental and vacation property investment business. We are about building community. We believe a real estate transaction is an important and extremely significant event but relationships last a lifetime. Our clients, partners, and friends trust us to get to know their story and what is most important to them.  And we work tirelessly to retain that trust.



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